Unilever Vs P G - 1035 Words

1. When comparing and contrasting the two consumer goods companies, Unilever and Proctor Gamble (PG), there are some subtle similarities and differences of their Corporate Social Responsibilities. At first glance while reading the Harvard Business Review Unilever Case, it read that Unilever created their own strategy of creating the Unilever Sustainable Living Plan (USLP). With this plan Unilever insisted on using, this was for them to be environmentally friendly. Their plan essentially had three goals. Their goals were to help a billion people improve their health and overall well-being, halve their environmental footprint when making and using their products, and improve livelihoods of those in their value chain. What I understood†¦show more content†¦This is what would help them cut costs, and drive in more revenue by creating these sales and producing overseas. This is also what PG saw, â€Å"streamlining and strengthening our product portfolio†¦Ã¢â‚¬  (PG, 2016) . A third similarity between these two companies is that they consider what they waste after production. By 2009, Unilever identified major sources or what their waste was, and PG noted, â€Å"Head and Shoulders waste is being converted to compost in China, and scrap from Always is becoming part of low cost soles for shoes in India† (PG, 2016). Considering these similarities between the two companies, they do have their differences. According to an article from National Review, Unilever has violated ethical standards. â€Å"Last year, Unilever settled a long-term legal battle with Indian workers who suffered mercury poisoning at a now-padlocked thermometer factory† (Murdock, 2017). This goes against ethical corporate social responsibility because Unilever violated ideals that their CEO Polman envisioned which leaves a negative impact on the company. Another difference is Unilever seems focused on its â€Å"brand† within the company while PG is focused on â€Å" citizenship† more so their customers. Unilever says, â€Å"†¦not all brand managers have responded to the â€Å"brand imprint† initiative†¦Ã¢â‚¬  (Barrett, 2016). While PG says they are, â€Å"committed to being a good corporate citizen and always doing the right thing† (PG, 2016). The thirdShow MoreRelatedPG vs Unilever Executive Summary1442 Words   |  6 PagesUnilever and Pamp;G – Comparative Analysis Executive Summary The Consumer Products Industry is the biggest industry in the world at the moment, with total revenues amounting to about 50% of all goods sold. It is comparable to the GDP of the 4th biggest economy in the world, and entails most of the products we use in our every day lives. There are 3 key factors that drive the industry today: developing markets, the emerging middle-class of developing countries and the millions of baby boomers inRead MoreSwot Analysis : Procter Gamble Essay1001 Words   |  5 PagesIntroduction Procter Gamble (PG), a leader in the personal products industry relies on branding, product innovation, and delivering value and quality products to consumers worldwide. However, PG has seen stagnant growth in profits. PG is a position to reevaluate and restructure its strategy by identifying external threats and weakness which is a key step to solidifying a corporate strategy for long-term growth. This is an PEST and Five Forces external analysis of PG’s threats and weaknesses,Read MoreThe battle of the brands- Old Spice vs. Axe847 Words   |  4 Pagesï » ¿ Title: The battle of the brands: Old Spice vs. Axe. By: Neff, Jack, Advertising Age, 00018899, 11/17/2008, Vol. 79, Issue 43 Database:Communication Mass Media Complete PG, Unilever claim respective products are up and rivals are down One of the crowning achievements of the Jim Stengel era at  Procter  Ã‚  Gamble  Co., at least according to Jim Stengel, has been the rebound of  Old  Spice  in the battle for hearts and minds of men. PGs former global  marketing  officer was so impressed with the  old-schoolRead MoreOld Spice Case Strategic Marketing1444 Words   |  6 Pagesanalysis for PG management team of the case: The Man Your Man Could Smell Like 18 September 2011 Discussion agenda †¢ †¢ Big Picture and how Old Spice campaign could influence it. What are those business goals? †¢ †¢ Old Spice marketing strategy – where to shoot? Product line – who is the next ‘product hero‘ after the body washes? †¢ †¢ Promotion and all about media and communication Answering key questions: †¢ Why campaign is succesful? †¢ Should Old Spice campaign be continuedRead MoreEthical Policies Vs. Corporate Social Responsibilities1238 Words   |  5 PagesEthical policies vs. Corporate social responsibilities In ordinary life Ethical policies and CSR actions are commonly used and have certain overlapping, but there are contradictions between the two [1]. Ethical policies Let us come to general meaning of ethics. It is much dependent on individual’s inner voice, individual’s conduct of what is great or awful and senses make use of right or off-base. Presently apply this as business definition, the ultimate goal of the company is to make profitsRead MoreUnilever in Brazil3874 Words   |  16 PagesUnilever is a solid leader in the Brazilian detergent powder market with an 81% market share. Laercio Cardoso must decide: (1) whether Unilever should divert money from its premium brands to target the lower-margin segment of low-income consumers; (2) whether Unilever can reposition or extend one of its existing brands to avoid launching a new brand; and (3) what price, product, promotion, and distribution strategy would allow Unilever to deliver value to low-income consumers without cannibalizingRead MorePG Swot Analysis10435 Words   |  42 Pagesaids, including cosmetics, fragrances and over the counter medications; and diapers and feminine hygiene products. Other items range from cat litter to automotive additives. The top worldwide producers include Procter and Gamble, Kimberly Clark, Unilever, Colgate-Palmolive, Church and Dwight, Clorox, and Ecolab. Industry Trends and How It Operates Given the low growth rates of population and household formations in the developed nations, it has become more difficult for consumer productRead MoreUnilever Project10819 Words   |  44 PagesContents Section 1 Introduction 3 1.1 Introduction to the topic 3 1.2 Introduction to UNILEVER 4 1.3 Project objectives 5 1.4 Research Questions 5 1.5 Research approach 6 Section 2 Information Gathering 7 2.1 Sources used and reasons 7 2.2 Description of method used to collect information 8 2.3 Limitation of gathering information 9 2.4 Ethical Issues 9 2.5 Ratio Analysis 10 2.5(a) Limitation of ratio analysis 11 2.6 SWOT analysis 13 2.6(a) Limitations of SWOT analysisRead MoreFocus and Brand982 Words   |  4 Pageswhats an Apple? Like Pamp;G,  Apple  is a company brand. But unlike Pamp;G, the Apple company brand is a powerful motivating force for buying Apple product brands including the iPod, the iPhone and the iPad. Every company should have a powerful company brand, but they dont. Except for a handful of companies like Johnson amp; Johnson, most company brands influence very few consumers. How many consumers go out of their way to buy  Procter amp; Gamble  products? Or Unilever products? Or PepsiCo productsRead MoreTechnology And Innovation Management : Proctor And Gamble Company1385 Words   |  6 PagesCompany (PG) additionally focused on Beauty segment, grooming segment, Health Care segment, Snacks Pet Care segment, and Baby Care Family Home Care segments. For example Procter Gamble Company deals with brands such as Braun, Crest, Fusion, Gillette, Head Shoulders, Olay, Oral-B, Pantene, Pampers, and Tide. Proctor and Gamble’s competitors As per hoovers article â€Å"Johnson Johnson, Kimberly-Clark Corporation, Unilever† are the major competitors of Proctor and Gamble. Why did PG need to

Affirmitive Action Essay - 1106 Words

Affirmative Action is the name given to programs that try to correct past and ongoing discriminations against women, racial minorities, and others in the work force and in education. The principal goal of Affirmative Action is to create more diversity and equal opportunities in jobs or schools that used to be all or mostly male, white, or both. Affirmative Action programs have been in place only a little over thirty years. Affirmative action works. There are thousands of examples of situations where people of color, and white women who were previously excluded from jobs or educational opportunities, or were denied opportunities once admitted, have gained access through affirmative action. When these policies received executive branch and†¦show more content†¦Another growing concern is white male candidates are being discriminated against, or losing out because of affirmative action programs. If we were to look at the breakdown of various white collar professions or if we look at the overall average income levels of white men we should immediately notice that people of color are still significantly under represented and underpaid in every category. People of color dont make up the proportions of these jobs even remotely equal to their percentage of the population. They dont earn wages comparable to white men. White men are tremendously over represented in almost any category of work that is highly rewarded except for professional athletics. According to a 1995 government report, white males make up only 29 percent of the workforce, but hold 95 percent of senior management positions (Sklar 115). Until there is both equal opportunity and fair distribution of education, training and advancement to all Americans, affirmative action for people of color is necessary to counter the hundreds of years of affirmative action that have been directed at white males. Affirmative action is not a cure all. It will not eliminate racial discrimination, nor will it eliminate competition for scarce resources. Affirmative action programs can onlyShow MoreRelatedWhat is Affirmitive Action?934 Words   |  4 Pages Affirmative action or sometimes known as positive discrimination have been an issue that has going on around the world. Even though the policies vary from country to country, with some having quotas and others offering preferences in the selection process, the idea of providing special opportunities to a disadvantaged group remains universal. Our group choose this topic as we all have a personal interest in affirmative action and have had some form of affiliation with it in our lives. It can beenRead More Affirmitive Action Essay1104 Words   |  5 Pagesnbsp;nbsp;nbsp;nbsp;nbsp;In 1965, President Lyndon B. Johnson issues an Executive Order 11246 requiring federal contractors to â€Å"take affirmative action† to ensure that they do not engage in discriminatory practices against workers because of race creed, color, or national origin. Two years later gender was added to the list. Affirmative action is the practice, usually by institutions or employment in government and busin ess, of giving preference to racial minorities and women. The politics wereRead MoreWhy We Still Need Affirmitive Action1493 Words   |  6 PagesWhy we still need affirmative action Because of the complex nature of the discussion on affirmative action and the controversies and the emotion surrounding it, it is imperative to first recap on the causes of race and inequality in the United States of America. The policies on affirmative action were proposed as a fractional remedy for the socio-economic impacts of past and present disadvantage faced by certain groups in the population, especially with regard to biases on gender and race. Such disadvantagesRead MoreThe Battle Over Affirmitive Action in the College World927 Words   |  4 PagesFor many the subject of affirmative action is worth protesting over, however, there are a few who would love to see the existence of affirmitive action abolished. Affirmative action has always been a long debated topic with two different communites arguing very different view points. Although affirmitive action can cause friction among many different opionated people, on the other hand, the results of the practice has ensured t he college educations for many of minorities in America. Should thisRead More Affirmitive Action In The College Admissions Process Essay2765 Words   |  12 Pagescolor of their skin, even in our own country. How can this be in a country that claims that all men are created equal? Racism is so much a part of American culture now that we have claims of reverse racism and programs implemented, such as affirmative action, not just to protect the rights of a different person but to further them along in life and to make things easier for them. When this country was founded, it was believed that people that were born with a different color skin were inferior to thoseRead MoreEmployment Equity1660 Words   |  7 PagesINTRODUCTION 2 WHAT IS EMPLOYMENT EQUITY 3 HOW DOES IT WORK 3 - 4 WHAT IS AFFIRMATIVE ACTION 5 IMPLEMENATION OF AFFIRMITIVE EMPLOYMENT EQUITY 6 - 7 OBSTACLES CHALLENGES 7 ACKNOWLEDGEMENTS 8 CONCLUSION 8 BIBLIOGRAPHY 9 EXECUTIVE SUMMARY This assignment deals with the Employment Equity Act of 19 October 1998. It covers the workings of the act in terms of equity and affirmative action and how it was implemented in Defy Appliances Ltd in 1999. It also covers some of the obstaclesRead MoreArthur Lang Jewelers, Inc. V. Johnson1315 Words   |  6 Pagescourt granting the motion and dismissing Lang’s action when Harold Lang Jewelers, Inc. filed a lawsuit against Johnson because Johnson allegedly owed $160,322.90 plus interest for jewelry delivered/sold. Johnson claimed, as an affirmitive defense, that Lang could not sue in the state of North Carolina court as Lang had failed to obtain a certificate of authority to transact business in the state. The District court dismissed Lang’s action. Lang appealed. ISSUE: Is business being transactedRead MoreResourceing Talent3347 Words   |  14 Pagesbottom-line results†. (Thomas 2004) †¢ 3.1.2 Need to comply with legislative requirement Many companies are under legiislative mandates to be non discriminatory in their employment practices. Non compliance with Equal Employment opportunity or Affirmitive Action legislation can reslut in finrs and / or loss of contracts with government agencies. †¢ 3.1.3 Enchances additional knowledge, ideas and experience A diverse work force promotes additional knowlwdge, ideas and experience within the organisation

Procrastination of Revenge in Shakespeares Hamlet Essay Example For Students

Procrastination of Revenge in Shakespeares Hamlet Essay In the play Hamlet by William Shakespeare, the protagonist Hamlet, the Prince of Denmark, is deceived by many of his former allies, including his mother, Gertrude, and his lover, Ophelia. Perhaps the most deceptive of these former allies is Hamlets uncle, Claudius. Not only does Claudius kill Hamlets father, the King, but he also proceeds to marry Hamlets mother, Gertrude, and to steal the crown from Hamlet, the rightful heir to his father. In Act III, scene III of Hamlet, Hamlet accidentally comes upon Claudius while he is alone and in prayer. Hamlet draws his sword and contemplates murdering Claudius. However, Hamlet neglects to perform this action. The decision not to kill Claudius in these circumstances shows that Hamlet possesses an intellectual mind,which, in this circumstance, prevents him from taking decisive action. At first, Hamlet sees the circumstance as a perfect opportunity for revenge against Claudius. Hamlet knows that Claudius truly committed murder after seeing his reaction to the play within a play. Also, Hamlet must leave soon for England. Hamlet realized that if he does not act now, he may never have such a ripe opportunity for revenge again. And now Ill dot. (III, iii, 73-74) However, Hamlets intellect provides him with a ready excuse to delay his revenge against Claudius. Hamlet does not believe that killing a man in prayer constitutes an unfair deed. Rather, Hamlet reasons that, since Claudius has purged his soul through prayer, he would go to heaven. And so am I revenged. (III, iii, 75) Hamlets father, contrastingly, had not prepared his soul for death. He suffered purgatory as a ghost. Hamlet, unsatisfied with performing an act of corporeal justice, would prefer for his revenge to have eternal consequences. He wants to seek his revenge when Claudius sole lies in a state of unpreparedness. Hamlet puts away his sword while contemplating this future occasion. Up, sword; and know thou a more horrid hent: when he is drunk asleep, or in his rage, Or in th incestuous pleasure of his bed; At game, a-swearing, or about some act That has no relish of salvation int; (III, iii, 88-92) This procrastination shows Hamlets capabilities for intellectual reason, even in a situation involving extreme emotions. However, this decision presents Hamlets final opportunity to seek substantial revenge against Claudius. In this scene, Hamlet shows reasoning worthy of admiration. Although Claudius prayer may evoke sympathy from an emphatic onlooker, Hamlets decision lies in reasoning. He does not feel sorry for Claudius, although his actions could lend evidence to that interpretation. His soliloquy reveals that he does not choose his inaction out of sympathy or forgiveness, but out of theological reasoning. This reasoning would not be facilitated by a person of lesser intellect than Hamlet. Claudius remains undeserving of sympathy, despite his prayer. Although he seeks forgiveness, he continues with his immoral plots throughout the course of the play. The film version of Hamlet, starring Kenneth Branaugh, portrays this scene almost precisely in accordance with Shakespeares text. The thoughts of Hamlet become clear through not only the dialogue, but through Hamlets tone of voice and facial expression. The film shows Hamlets deep contemplation of how to go about avenging Claudius. Claudius remains unaware of Hamlets watchful eye throughout the scene. The film accurately depicts Hamlets process of contemplation and reasoning. Bibliography: .

Through The Social Marketing Organization Encourages the Customer

Question: How Has Blue Nile Reduced Consumer Anxiety Over Online Diamond Purchases? Answer: Introducation: For managing and monitoring the operational, functional areas of ecommerce while ensuring the impact of the factor on the business the local marketing, mobile marketing and the social marketing are considered as the essential factors. The fundamental aspect of the organizations along with the scope and objectives are used to evaluate and manage various aspect of e-commerce application and website (Tadesse Bahiigwa, 2015). The application of the local and social marketing helps in incorporating the business objectives requirements and functional requirements of the business within the e-commerce strategies. The marketing concepts used in the e-commerce includes the engagement and communication between the customers. Through the social marketing, the organizations encourages the customer to follow the business and engage in conversation with the business and other customers (Risselada, H., Verhoef Bijmolt, 2014). The brand image and the customer relationship can be significantly enha nced through the online conversation and assessment of the products. The marketing process for the organization comprised of six significant modules and steps. In the first step, the business organization acquired the fan customer base. In the second stage the business initiate customer engagement in the online portal or social media. The amplification of the customer engagement is gained through the marketing and advertisement. The development of the strong community following the particular brand or product helps in enhancing the brand image and strength. Facebook marketing is considered as one of the most effective and significant marketing procedure followed by various origination for capturing a large number of potential customer. The basic Facebook feature including search option, timeline and news feed allows the customer to search for a particular product or brand with ease (Wang et al., 2014). The Facebook social networking site enhances and magnifies the customer density within reach. Through the Facebook marketing campaign, the business organizations can establish a brand image through the Facebook page. The application of the feedback and comments section helps in establishing the customer communication and engagement with the business organization. The brand image can be encouraged through the sharing of images, videos and posts about the products and services sold by the organization. Further, the application of the Facebook analytics tools helps in gaining the insight of fan interaction with the Facebook page (Lamsfus et al., 2015). Various analytical tools including Webtrends, Google Analytics and HootSuite enhances the management and monitoring of the Facebook page for providing customer oriented and customized products and website layout. Similarly various social media websites including twitter, Pinterest and google plus, provides similar marketing tools and proc edure for enhancing the brand image and gaining customer preference. Furthermore, it have been analyzed that in spite of having significant advantages, the social network marketing is associated with the lack of complete control over the advertisement (Liu et al., 2016). The business organization cannot control the area for displaying the advertisement. In addition to that, the organization have no control over the embarrassing, inaccurate contents, comments and post shared by the user about the business or services. Furthermore, the organization should incorporate the location based services and marketing in the development of the business strategies. References Lamsfus, C., Wang, D., Alzua-Sorzabal, A., Xiang, Z. (2015). Going mobile: Defining context for on-the-go travelers.Journal of Travel Research,54(6), 691-701. Liu, C., Mao, J., Wong, T., Tang, W., Tso, L. S., Tang, S., ... Ma, W. (2016). Comparing the effectiveness of a crowdsourced video and a social marketing video in promoting condom use among Chinese men who have sex with men: a study protocol.BMJ open,6(10), e010755. Risselada, H., Verhoef, P. C., Bijmolt, T. H. (2014). Dynamic effects of social influence and direct marketing on the adoption of high-technology products.Journal of Marketing,78(2), 52-68. Tadesse, G., Bahiigwa, G. (2015). Mobile phones and farmers marketing decisions in Ethiopia.World development,68, 296-307. Wang, X., Chen, M., Kwon, T., Jin, L., Leung, V. (2014). Mobile traffic offloading by exploiting social network services and leveraging opportunistic device-to-device sharing.IEEE Wireless Communications,21(3), 28-36.